Two beloved restaurants. One ownership group. A web presence built to match the quality of the food — and engineered to get found by every guest searching in Calvert County.
Prince Frederick, MD
Chesapeake Beach, MD
“We've been doing some testing on Google to see how our websites are performing, and exploring options that are more SEO-focused to help grow our business and improve our visibility online.”
We heard you — and we're glad you're thinking about it.
Both restaurants already do the hard part beautifully: the wood-fired cooking, the bay views, the local sourcing, the service that earns top-two local rankings. The food and the rooms are not the problem.
The gap is everything that happens before a guest walks in — the moment someone in Prince Frederick or Chesapeake Beach pulls out their phone and types “best dinner near me.” That's a search problem and a website problem, and it's exactly what we fix.
This proposal lays out a two-part path: refreshed, on-brand websites for both restaurants, and an optional local-growth engine that turns Google searches into reservations. Take the first step, both, or one restaurant at a time.
We audited brickwfb.com and baiacoastal.com the way Google does — and the way a hungry guest does. Here's what's working, and where reservations are quietly slipping away.
Prince Frederick
Chesapeake BeachYou asked how things are performing on Google. Here's the public picture — and it tells a clear story: your reputation is excellent everywhere except the one profile that feeds the map pack and “near me” searches.
The opportunity: your Google rating is trailing your true reputation — the number new guests judge you on is your weakest. Reviews aren't being actively requested or responded to, and that's fixable fast.
The opportunity: a newer profile with great scores but far too few Google reviews for your traffic. Hundreds of happy guests a month, only 245 reviews — that's enormous untapped headroom on the platform that matters most.
The public stars are only half the story. The real performance data — how many people find each profile, tap to call, request directions, view your photos, and what they searched to land on you — lives inside your Google Business dashboard. Getting access, setting a baseline, and reporting on it monthly is the very first thing we set up. You'll finally see what your testing has been hinting at.
Guests should feel the connection between Brick and Baia — and instantly know which mood they're in. We design them as a matched set: shared quality, separate souls.
Brick leans into warmth, smoke and ember. Baia into water, light and the bay. Each site finally looks as good as the room feels.
Every page is structured for local search — fast, mobile-first, schema-marked, and rich with the words real guests type into Google.
Reservations, online orders and gift cards are never more than one tap away — on the phone, where most restaurant searches happen.
A full redesign of both brickwfb.com and baiacoastal.com — modern, fast, and unmistakably yours. Built on a clean, SEO-ready foundation we fully own and control.
A bespoke look for each restaurant — Brick's fire-forward warmth, Baia's coastal light — using your real photography and logos.
Loads in under two seconds, looks flawless on every phone — the device most of your guests are actually using.
Toast ordering, reservations, and gift cards surfaced on every page, with clear, high-contrast calls to action.
Beautiful, readable, easily-updatable menus — brunch, happy hour, kids, dessert — structured so Google can read every dish.
Clean code, proper headings, local business schema, fast hosting, maps, and keyword-rich copy from day one.
Each site elegantly cross-promotes the other — turning one happy guest into two reservations.
A redesign makes you look great. This is what makes you show up. A focused, month-over-month program to own local search across Calvert County — for both restaurants.
Fully optimize both Google profiles — categories, attributes, photos, menus, Q&A, and weekly posts. This is the single biggest lever for “near me” restaurant searches and the map pack.
Target the exact phrases guests search — “wood fired pizza Prince Frederick,” “waterfront Italian Chesapeake Beach,” “Sunday brunch Calvert County” — and build the pages and copy to rank for them.
Turn your already-great reviews into a growth flywheel — automated review requests, fast response management, and putting that social proof to work on the sites. This is exactly how Brick's 4.1 climbs and Baia's volume grows.
Lock down your name, address and phone across Google, Yelp, TripAdvisor, Apple Maps, Bing and dozens of directories — fixing the inconsistencies that quietly suppress local rankings.
Events, specials, brunch, happy hour, holidays — a steady drumbeat of content that feeds both SEO and your social channels, and gives guests a reason to come back.
You asked how the sites are “performing” — we'll show you, in plain English. Rankings, traffic, calls, direction requests and reservations, in a simple monthly report.
Restaurant discovery is overwhelmingly local and mobile. A few numbers on why showing up — at the moment of hunger — moves the needle.
Start with the redesign that fits, then add the growth engine when you're ready. Do one restaurant or both.
A full redesign of brickwfb.com — fire-forward, branded, SEO-ready.
Redesign both sister sites together as one cohesive brand family — at a bundled rate.
A full redesign of baiacoastal.com — coastal, bay-view-forward, SEO-ready.
The essentials that get you ranking — managed every month.
Active SEO and content that compound month over month.
Full-throttle local marketing for both brands.
Phases are independent — launch the redesign now and add the growth engine later, or run one restaurant ahead of the other. The monthly growth program is month-to-month with no long-term lock-in, and can be paused or adjusted as the seasons change.
You don't need a faceless agency in another state running your local search. You need someone who knows Calvert County, knows both restaurants, and answers the phone.
No ramp-up, no re-explaining your brand. I understand the fire-and-bay story and the people behind both rooms.
Your competitors' “SEO companies” are call centers. I'm one call away and I treat your visibility like my own.
Most shops do one or the other. Building the sites and running the growth from one hand means nothing falls through the cracks.
Plain-English monthly reporting tied to the metrics that matter — calls, directions, reservations — not vanity numbers.